Is Saab defunct? Not at this dealership
Store aims to serve orphaned customers with parts, service, cars
Nearly all Saab dealers reached a dead end after the Swedish brand's bankruptcy in 2011. But not Park Ave Saab in Maywood, N.J.
The dealership, about 10 miles from Manhattan, (Is that anywhere near Trollhättan?) bought the customer lists of several defunct Saab dealerships in the New York City area.
Then it moved into a closed Suzuki store and started courting Saab drivers in New York, New Jersey and Pennsylvania. With ads, service coupons and emails, it offers readily available parts, service and a selection of low-mileage used Saabs.
Park Ave's website is a portal for all things Saab, such as the latest news and rumors from Sweden, updates on parts and alerts when a used Saab is for sale.
"The Saab customer is very interesting," Morrissey said. "They are very emotional about Saab, and it amazes me the loyalty customers have to that brand. They'd rather pay top dollar for a used 2011 than buy a new 2014 Volvo."http://www.autonews.com/article/2014122 ... ews-weekly